TrustSg is a nation-wide trust mark initiative by the National Trust Council to boost the electronic commerce (EC) environment in Singapore. This is to help build confidence in e-commerce transactions especially in the area of privacy and security.

To acquire the TrustSg seal, merchants are required to comply with a stringent code of conduct for online business practice set by the NTC. The code covers the area of disclosure, privacy, fulfillment, best business practices, and protection of minors and the elderly.

Consumers will recognize the merchant as a trustworthy e-commerce operator when the web site carries the TrustSg seal.